Jeff is an experienced professional with a strong background in strategy, sales, marketing, and corporate development. He began his career at an automotive safety products company, where he played a key role in developing strategies and leading sales efforts. Over the years, Jeff has held increasingly senior positions at innovative technology companies, focusing on areas such as electronics, intellectual property, and safety certified embedded software. Most recently, he served as the Senior Vice President at BlackBerry IoT. Jeff holds an Honours BA from McMaster University and an MBA from Wilfrid Laurier University.